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Saturday, February 5, 2011

The Rise of Malaysian Local Movies



The Malaysian movies are on the rise... Prior to 2010, the highest grossing movie is Sembilu 2 directed by Yusof Haslam.. That movie have grossed to about RM6 million and earned Dato Yusof Haslam the nickname six million dollar man. However, the year 2010 is the year for David Teoh. The films under the Metrowealth production have bulldozed the Malaysian box office not just once but twice. The film Ngangkung is now the highest grossing local movie in Malaysia ever with sales collection of RM8.0 million beating previous record holder, Adnan Sempit that collected RM7.8 million previously. These signs shows that the Malaysian audience supports the local film industry with conditions that the movies are of good quality. In addition to this also, the film by Mamat Khalid, Hantu Kak Limah Balik Rumah also garnered the local moviegoers attentions and have become the talk about from the public. So far, the film have collected around RM6 million. Do Malaysian local audience prefers comedy rather than serious stuff? From the statistics, it does shows that. To do well in the cinemas, producers must avoid stupid comedy as Malaysian cinemagoers are now much more educated. They want quality comedy and this what they get from the films such as Hantu Kak Limah Balik Rumah and Ngangkung.

However, there are still potential for Malaysian movies to increase their sales collection. From the record, it shows that Iron Man 2 collected RM14 million from the Malaysian market and Karate Kid collected RM13 million. The local producers must benchmark this sales record and realise the full potential of Malaysian film market locally. From the trends showing, it is not possible one day that a Malaysian local movie can finally break the RM10 million threshold. Only time will tell.